Optimizing Your Webpage for Searching
Search Engine Optimization (SEO) is the term used for the
process of creating a webpage or site so that it achieves higher rankings in
search engines like Google.
When done correctly, SEO is one of the most effective ways
to improve finding your webpage. After all, the most brilliant and engaging
writing means nothing if visitors cannot find your page.
By utilizing the following tips and spending a little extra
time to optimize your content for searching, you can reach a larger and more
targeted audience and realize your site goals.
How Google Defines Relevance
Google is currently the leading search engine. It uses the
following order of relevance in searches:
- Domain names
- Titles of the websites (meta-titles)
- Descriptions
- Page headings and sub headings
- Menu and navigation bar (links to inside pages)
- Quantity of information
- Popularity of each website based on the number of other relevant websites that link to it (same as in popularity of books)
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